The Vested Way:
Five Rules for Achieving the Impossible
Overview
“Nothing personal—it’s just business.”
This outdated attitude is the foundation that most business relationships are built on—a zero-sum game where one party wins at the expense of the other. Organizations say things like “valued employee,” “strategic partnership,” and “healthcare system,” but the reality is they are stuck on a transactional treadmill focusing on this task, this time, this deal, and under these terms. The relationships they create are static and the results are status quo.
Author, educator, and business consultant Kate Vitasek has cracked the code on how to truly create successful win-win relationships. Kate’s evocative and edutaining Vested Way® keynote unpacks Five Rules that turn transactional relationships into transformational relationships. Her keynote is packed with inspiring stories and research-backed case studies that offer practical tools to help you rethink your own partnerships.
Kate Delivers
Kate Vitasek is an international authority on creating highly collaborative business relationships. Her award-winning research is the subject of nine books and over 400 articles, including HBR, Chief Executive and World Financial Review. She has been featured as an international authority on how to build better business relationships on CNN International, NPR, Bloomberg, and Fox Business News. Kate is the architect of the award-winning “Vested” business model and Thinkers 50 awarded her the 2025 Breakthrough Idea Award.
Outcomes
Attendees walk away:
- Challenging the game they are playing in their existing relationships
- Armed with the Vested Five Rules to help them transform their relationships
- Inspired by real-world examples of how the Vested Way has worked in practice, creating value far beyond traditional us-vs-them transactional approaches